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Bob Parsons, the CEO of Go Daddy, often quotes an old Chinese proverb: “The temptation to quit will be greater just before you are about to succeed.” He should know; Go Daddy is the world’s largest ICANN (Internet Corporation for Assigned names and Numbers) accredited register. In layman’s terms, that means his company registers domains and hosts websites. That, in today’s digital culture, adds up to a lot of income. Parsons has a lot of rules for success, and many of them are shared by other wildly successful people.
5 Rules For Success
One of Parson’s axioms is to “get out of your comfort zone.” Go Daddy certainly does that with its edgy ads, but the number of people who watch and comment on Go Daddy advertising shows that other people have done the same thing. Go Daddy ads are known for celebrity spokespeople and quirky themes, and anticipation of their appearance on Superbowl Sundays has at times nearly eclipsed the game.
Perseverance is a rule that all successful people follow. Margaret Mitchell, who wrote “Gone With the Wind,” didn’t give up when publishers rejected her book 38 times. The 39th time was a charm. Stephen King’s “Carrie” was rejected 33 times before it was published. It went on to become a classic horror film.
Sometimes, what seems to be failure turns out to be success with time. Joe Namath , former New York Jets quarterback, was known for being a great football player. Ask many people, however, and they will tell you the image they recall of “Broadway Joe” is a commercial he did with panty hose on his head. That commercial landed him a moderately successful career in films.
Failure is not necessarily a negative thing. Basketball legend Michael Jordan says he never thinks about the consequences of making a big shot (whether or not it will go into the hoop); he just thinks about the process.
Albert Einstein weighed in on the issue of failure too. He said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole lifetime thinking it is stupid.” Successful people understand there is a lot to be learned from not succeeding, like what things you did wrong, and the fact that the world did not end because you failed.
Life Isn’t All Roses
Life isn’t fair. Of course it isn’t; if it was, everyone who tried would win. Annette Funicello (the Mouseketeer and movie star who developed Multiple Sclerosis and died in 2013) said it this way: “Life doesn’t have to be perfect to be wonderful.”
That positive attitude transitions into another rules for success: be realistic and understand what the worst thing that could happen might be. Then, talk to yourself about how you would handle things if it did occur. In other words, realize the odds are in your favor, but if they weren’t…
Most people believe their chances of solving a problem increase as they study the options. GO Daddy’s Parsons thinks it is important to make quick decisive moves. Trust your first instinct. In a digital world where entrepreneurship is flourishing, being the first to the party, could be the difference between starting the next Go Daddy, or never making it to the party at all.
[Photo Credit: Bruce Berrien]